What is Kantar TGI?

What is Kantar TGI?

Overview. TGI Consumer Data gives a complete profile of media consumption (print, TV, radio and online), product and brand usage, attitudes, motivations and beliefs, and other consumer behaviours. These essential consumer insights build real understanding for audience profiling, media planning and buying.

What does TGI data mean?

Target Group Index
TGI (Target Group Index) data is available quarterly and covers consumer attitudes, habits, motivations and behaviours; every piece of data collected can by split and analysed by any and every other piece of collected data. …

What does TGI stand for in marketing?

Global TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights for over 60 countries across six continents.

Who produces the target group index?

Kantar
Kantar makes industry currencies TGI and Worldpanel available for audience activation in Europe. Kantar, the world’s leading data, insights and consulting company, today announces the launch of Kantar Audiences in Europe.

How do you use Kantar?

How to get started

  1. Request database access. Submit your request and a Kantar expert will get back to you in as few as two business days.
  2. Create a Marketplace account. Use your Kantar Marketplace account to request additional reports and data, plus launch surveys and view past projects.
  3. Get insights on demand.

What is consumer Behaviour in marketing?

Consumer behavior is the study of how people make decisions about what they buy, want, need or act in regards to a product, service or company. Consumers have more options than ever, with more companies competing for their attention and money. Understanding consumer behavior is critical to being competitive.

What does TGI mean in business?

TGI

Acronym Definition
TGI Thank God It’s Friday (US restaurant chain)
TGI Teaching Goals Inventory (various schools)
TGI The Governance Institute (San Diego, CA)
TGI Tumor Growth Inhibition

How do I read Kantar data?

Decode the Kantar Market Data Panel

  1. #1: Penetration – shoppers buying. The percentage of GB households purchasing in the chose category at least once in that time period.
  2. #2: Frequency – How often they bought.
  3. #3: Average Weight of Purchase.
  4. #4: Amount Spent /Volume per trip.
  5. #5: Loyalty.

What are customer panels?

Customer panels are a group of pre-qualified and pre-screened respondents who have agreed to participate in market research activities for a company in the future. It’s a core group of respondents who are willing to provide in-depth, relevant, and timely feedback when you need it.

What kind of data does KANTAR data have?

Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

What does Kantar do to help your business?

We help clients understand people and inspire growth. Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

Where is the nearest office of Kantar software?

Learn more about some of the awards Kantar has won, through insightful and inspiring work. Nearest Office 221 Yale Ave, Suite 500 Seattle,

What is Kantar TGI? Overview. TGI Consumer Data gives a complete profile of media consumption (print, TV, radio and online), product and brand usage, attitudes, motivations and beliefs, and other consumer behaviours. These essential consumer insights build real understanding for audience profiling, media planning and buying. What does TGI data mean? Target Group Index TGI…