Who is the target audience for NASCAR?

NASCAR has grown to become part of American sporting culture, although NASCAR fans tend to be predominantly male and viewership is made of a predominantly white audience. In 2016-2017, White viewers accounted for a 91 percent share of NASCAR’s total viewers in the United States.

What’s the average age of a NASCAR fan?

According to the source, the average age of NASCAR viewers in the 2016/17 regular season was 58.

How big is the NASCAR fan base?

The NASCAR fan base is 63% male, 37% female. NASCAR fans are just as likely as the U.S. population to be 18-44 (98 index vs. U.S population). NASCAR fans live in regions that mirror the U.S. population.

What percentage of NASCAR fans are black?

Black fans make up 9% of the total.

Why has Nascar lost popularity?

The Decline of NASCAR, Non-Reason #1: The Cars Are Too Spec. The cars already were mostly spec at that point, and the sport was doing just fine…booming even. The decline of NASCAR from dominance started circa 2005, and there wasn’t any big change to car specs in that time period. My other car is a winged snowplow.

What Nascar races are allowing fans?

Fans will be treated to two races — the Coke Zero Sugar 400, NASCAR Cup Series regular-season finale, on Saturday, Aug. 28 at 7 p.m. ET and the Wawa 250 Powered by Coca-Cola NASCAR Xfinity Series race on Friday, Aug. 27 at 7:30 p.m. ET.

How are demographic and psychographic variables related to NASCAR?

Four demographic variables (education, age, gender and internet use) and two psychographic variables (attitude towards NASCAR sponsors and NASCAR involvement) were investigated for impact on NASCAR fan ability to recall sponsor brands.

What are the demographics of NASCAR racing fans?

The generalization that a NASCAR fan is generally rich and white is actually fairly accurate. It isn’t a sport for those who are part of the minority ethnicities in the United States. Even Hispanics make up just 2% of the overall population demographic.

How long has Nielsen Scarborough been doing surveys?

For over 40 years, Nielsen Scarborough has surveyed local consumers across the U.S., capturing an array of insights that help our clients tackle marketing and media challenges.

What’s the percentage of Caucasians that watch NASCAR?

NASCAR has the highest share of Caucasians that watch the sport than any other US sport at 94%. 37%. That’s the percentage of NASCAR’s audience that is made up of women.

Who is the target audience for NASCAR? NASCAR has grown to become part of American sporting culture, although NASCAR fans tend to be predominantly male and viewership is made of a predominantly white audience. In 2016-2017, White viewers accounted for a 91 percent share of NASCAR’s total viewers in the United States. What’s the average…