Can I use Google Analytics on my Shopify website?

Can I use Google Analytics on my Shopify website?

Shopify analytics reports are really robust and accessible. Adding Google Analytics to your Shopify store is free and is the first step to creating a data-driven strategy for your ecommerce store.

How do I track conversions in Google Analytics Shopify?

From your Shopify Admin Dashboard, open Sales Channels > Online Store > Preferences, then scroll down to Google Analytics, then check use Enhanced Ecommerce” to turn on eCommerce tracking from Shopify part.

How do I get Universal Analytics properties?

In a Universal Analytics property, the tracking ID is located on the “Property Settings” page. To access it, go to Admin and from the Property column, click on “Property Settings”. You can also get the property ID from the “Tracking Code” page located in Admin -> Property Column -> Tracking Info -> Tracking Code.

Are Shopify Analytics accurate?

The app offers 100% accurate data from every event (including page views, add to carts, purchases and refunds) that takes place in your Shopify store at every step of the customer journey.

Is Google Analytics 4 compatible with Shopify?

Yes, you can implement both Google Universal analytics and GA4 on the Shopify website. It is advised to have both analytics versions to be implemented. You can easily do it using gtag. js or Google Tag Manager.

Does Shopify support Google Analytics 4?

The recently launched Google Analytics 4 has many great features, especially for online stores. The native integration for Shopify – Google Analytics 4 doesn’t exist at the moment. Shopify’s native integration only supports the old version, Universal Analytics – as of now.

Where do I put the Shopify tracking code?

You can go to Shopify Admin > Settings > General > Google Analytics Code and put there your code. It should work for any code like google analytics tracking code.

Can I still use Universal Analytics?

You can still create Universal Analytics properties Even though Google is heavily pushing the new Google Analytics 4 (and when you try to create a new property, it’s GA4 by default), it’s still possible to create Universal Analytics properties.

Is Shopify analytics better than Google Analytics?

Truth is, both Shopify analytics and Google Analytics offer unique benefits and features of their own. The difference, however, is that one of them is inherently incomplete, leaving Shopify merchants without valuable insights to make well-informed decisions for their store.

How to add Google Analytics to Shopify online store?

Click the I Agree button and you will be taken to your google analytics account. Step#3: On the very first visit to your analytics account you will land on your website tracking info section. Here you will see the tracking id and the script you need to put in your Shopify online store.

What is the tracking code for Google Analytics?

The word code here is problematic because in Google Analytics it is showing the full header html code. Second, everywhere, in this article and many youtube videos, the tracking code starts with UA-XXXX. But Google Analytics has a new version (not called tracking code, but called Measurement ID), which is G-GXXXXX.

How to add dynamic checkout buttons to Shopify?

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How to get enhanced ecommerce from Google Analytics?

Then go to shopify -> themes -> edit/customize, and find theme.liquid in LAYOUT. Then paste that html code below the head tag . This worked but I still don’t know if that is right way if I want “enhanced ecommerce” from google analytics.

Can I use Google Analytics on my Shopify website? Shopify analytics reports are really robust and accessible. Adding Google Analytics to your Shopify store is free and is the first step to creating a data-driven strategy for your ecommerce store. How do I track conversions in Google Analytics Shopify? From your Shopify Admin Dashboard, open…