What are the psychographics of your target market?

Psychographics are the attitudes, interests, personality, values, opinions, and lifestyle of your target market. Psychographics deal primarily with what are known as IAO variables—interests, activities, and opinions. They attempt to identify the beliefs and emotions of an audience, not just their age and gender.

What are some examples of psychographics in marketing?

Psychographic market segmentation is one of the most effective segmentation methods other than demographic segmentation, geographic segmentation, and behavioral segmentation. Examples of such traits are social status, daily activities, food habits, and opinions of certain subjects.

How do I find my target customers?

Here are some tips to help you define your target market.

Look at your current customer base.
Check out your competition.
Analyze your product/service.
Choose specific demographics to target.
Consider the psychographics of your target.
Evaluate your decision.
Additional resources.

What are some psychographic questions?

1. Psychographic questions

Do you actively seek out new experiences, or prefer to stick with what you know you enjoy?
Which activity do you do most often when you have free time?
Do you prefer a big night out or a quiet night in?
Do you prefer spending time with your family or with your friends?

What does psychographic segmentation focus on?

Psychographic segmentation breaks down your customer groups into segments that influence buying behaviors, such as: beliefs, values, lifestyle, social status, opinions and activities.

How are psychographic variables used in target marketing?

For many years, marketers used demographic and geographic variables in defining their target markets. Now, most marketers are more sophisticated; using psychographic and behavioral variables that are MUCH more effective. We now refer to buyer personas rather than target markets.

What does psychographic segmentation mean in Mobile Marketing?

Within mobile marketing, psychographic segmentation can mean tracking user engagement broadly by time of day or day of the week, to more granular triggered events.

What is the difference between market segmentation and target marketing?

Segmenting and Target Marketing: Psychographics. Market segmentation – market segmentation is the process of separating a market into segments or groups of consumers who are similar, but different from consumers in other groups. For instance, female consumers are different from male consumers in terms of their needs, attitudes,…

What’s the best way to define your target market?

Commonly used segmentation factors are demographics, geographics, psychographics, and behaviors, but any segmentation is possible. To begin defining your target market, answer the following questions.

What are the psychographics of your target market? Psychographics are the attitudes, interests, personality, values, opinions, and lifestyle of your target market. Psychographics deal primarily with what are known as IAO variables—interests, activities, and opinions. They attempt to identify the beliefs and emotions of an audience, not just their age and gender. What are some…