What does live on the Coke Side of Life mean?

“The Coke Side of Life” is something that people can buy into wherever you live, whatever you believe in or whatever culture you come from. One thing that we discovered when we came up with this campaign was that at that time Coke was ubiquitous as a brand, but it had lost it’s meaning.

What company says the Coke Side of Life?

Wieden + Kennedy
‘The Coke Side of Life’, created by US-headquartered independent agency Wieden + Kennedy, will shortly debut its television strand with a commercial called “Happiness Factory”. The ad, expected to roll out across 199 markets, opens with a man putting a coin into a Coke vending machine.

What was the Coke Side of Life campaign?

The campaign, called “The Coke Side of Life”, is the result of a $400m increase in marketing spend as the soft drinks giant bids to restore the status of the brand following several years of poor results and a battering at the hands of health campaigners.

What is Coca Cola’s message?

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

What is the message of open a Coke Open Happiness?

In 2009, Coca Cola introduced “Open Happiness”, which was used to try to sell the beverage by giving “an invitation to billions around the world to pause, refresh with a Coca-Cola, and continue to enjoy one of the life’s simple pleasures” (Coca Cola History).

Who created Open Happiness?

Open Happiness is a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company’s “Coke Side of Life” advertising campaign. It was developed by the Wieden + Kennedy creative agency.

What is the new Coke logo?

coca-cola has removed its iconic logo from its packaging and has replaced it with a series of resolutions encouraging people to reflect on 2020 and look ahead to a better 2021. dubbed open to better, the limited-edition campaign was created by amsterdam’s 72andsunny and is already available in stores across the UK.

What does live on the Coke Side of Life mean? “The Coke Side of Life” is something that people can buy into wherever you live, whatever you believe in or whatever culture you come from. One thing that we discovered when we came up with this campaign was that at that time Coke was ubiquitous…