What is the meaning of eCPM?

Effective cost per thousand impressions. eCPM is an estimate of the revenue you receive for every thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000.

How do I increase eCPM in Startapp?

Increasing Your eCPM

Adding Start. io’s app-ads.
Adding valid links for your apps.
Create a separate App ID for each of your packages.
Integrate Start.
Enable all our Ad types in your apps.
Use the latest Start.
Optimize your app for a variety of the most popular OS software versions.
Lowest content ratings.

What is a good eCPM rate?

eCPMs differ a lot depending on where the ad is placed (above the fold or below the fold), your traffic geography (tier one such US, UK tend to be higher), seasonality, site speed, user engagement, and even your niche. In general for a publisher monetizing with display ads, one can expect an eCPM range of $4 – $10.

Why is my eCPM so high?

Why is my Facebook CPM so high? Your Facebook CPM is usually high when your ads are not relevant to your audience. You may be targeting the wrong people, your ad offer may not be enticing enough, or your ad creative doesn’t get your message across. Also, your ad objective, placement, or timing may be wrong.

Why is eCPM important?

eCPM, which stands for effective cost per mille, is how much ad revenue a publisher earns per 1,000 impressions served and is an important KPI in digital advertising because it shows the profitability of ad inventory.

Which country has highest eCPM?

Key Insights of Rewarded Video Ads

Rewarded Video Ads eCPM on iOS: The U.S. remained the highest eCPM country, followed by Japan and Australia. Both Russia and Brazil saw their eCPMs stabilized in Q2 2020.
Rewarded Video Ads eCPM on Android: The U.S. was the highest eCPM country, followed closely by Australia.

Is high CPM good or bad?

CPM, or cost per mille, is the price you pay for every 1,000 impressions. Cost-per-thousand (CPM): A marketing term used to denote the price of 1,000 advertisement impressions on one web page. The higher your base CPM, the greater the chance that your ad will appear.

What affects eCPM?

Traffic performance The action your traffic makes will impact your eCPM. Each advertiser has their own required action for each ad, once your traffic performs that action – you get paid. This is why quality traffic means so much, traffic that makes the intended action leads to greater eCPM.

What are the ecpms for banner ads on iOS?

As you might expect, global eCPMs for banner ads are significantly lower than for rewarded video and interstitial ads. For banner ads on iOS, the top five eCPM countries are the United States ($0.46), Australia ($0.45), Japan ($0.43), China ($0.40), and Switzerland ($0.37).

What does ECPM stand for in CPM category?

eCPM Definition eCPM or effective CPM is the revenue earned by a publisher for every one thousand impressions. You need to pay special attention to the term ‘effective’. Here, effective CPM means the revenue earned by the publishers, effectively.

Which is the best ECPM network for apps?

AppLovin, UnityAds, AdColony, and ironSource are also high on the list. Interstitial ads account for 14% of impressions share and 64% of ad revenue share on iOS, which is significant. If we look at eCPM trends for interstitial ads, we see an increase of 8% compared to 2018/2019 ($8.64), averaging out at $9.36.

Which is the best ad unit on startapp?

From classic interstitials to animated creations, our interstitials are top performers. You can count on this ad unit to generate amazing user engagement. This versatile ad unit plays on traditional banner ads and yields top results as well as high conversion rates as a result of its unique interactive design.

What is the meaning of eCPM? Effective cost per thousand impressions. eCPM is an estimate of the revenue you receive for every thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000. How do I increase eCPM in Startapp? Increasing Your eCPM Adding Start. io’s app-ads. Adding valid links for your apps.…